STAN is a Fan Engagement Platform that offers games and activities for fans to connect, showcase loyalty, and engage with other fans.
Understand the gaming brand and create an identity that resonates with its most devoted fans. This includes researching the brand, sketching and prototyping ideas, and refining my designs until I arrive at a final product that effectively captures the spirit of the brand and speaks to the hearts of its most enthusiastic supporters.
We held a workshop with the entire team over the course of two days to gather their thoughts and ideas about the brand. We wanted to bring all of these perspectives together to fully understand the "why" behind the brand and create a brand identity that aligns with both the brand's purpose and the user's purpose.
After the workshop, I compiled all of the gathered information and created three moodboards to present to the client. These moodboards showcase different variations of the brand's visual direction and help the client to see how the brand exploration is progressing.
By presenting the moodboards in an early iterative stage, the client can easily understand the potential direction of the brand and make informed decisions about its final look. These moodboards also provide a helpful way to visualize the brand's overall aesthetic and see how the different elements come together.
This concept is inspired by the idea of a "crazy fan" as depicted in a simple Google search of the term. The first image that appeared in the search results, as well as many others, showed individuals standing out from the crowd by presenting themselves in unique and unconventional ways.
To be a true crazy fan, one must go above and beyond in their enthusiasm and dedication, setting themselves apart from the average fan.
